Beyond Coastal Packaging Redesign

Beyond Coastal Sunscreen was in need of a packaging redesign. As I approached this projected it was important to look at the hierarchy of information that the consumer was reading.

Throughout the process it was important to me to brighten the colors, allowing for the consumer to be drawn from a distance. As well as simplify the information that was needed on the front of the packaging. My favorite transformation is the Lip Balm packaging. It has exactly the right balance of color and information.