Chums Packaging Redesign
Chums was in need of a whole packaging redesign. The branding and packaging of the products were all over the board. There were different logos, different background colors, and no cohesion.

When tasked with this project I went through 10 different rounds of options. Starting from the background colors, illustration for the background, layout, and illustrations of the products.

The final design was to emphasize the outdoor brand with the craft/recycled background. As well as allowing the red logo and the bright colors for each product category really grab people’s attention.

Packaging Design
Illustration
Layout