For the Summer 2011 I went to London for 3 weeks and worked with 3 different companies that are involved in the 2012 Olympics. This is a campaign that my group (of three) and I, created together.
We worked with a company called LOCOG (The London Organizing Committee of the Olympic and Paralympic Games) and we were asked to create a campaign that encouraged children to participate in the sports that the games offer. Our campaign is split up by different sports and as well as in three separate open weekends. Our first weekend is called Gear Up and includes cycling, BMX, and other bike sports. The second weekend is a water weekend full of swimming, diving, and water polo. The third weekend is Basketball, Track and Field, and Trampoline.